- February 22, 2018
- Posted by: admin
What Is A Press Release (PR)
A press release is an article sent to the media, which can include online and print as well as radio and TV, designed to bring coverage of your company or your product. When you read a story about your favorite drink, sports team, or car there’s more than a fair chance it’s because of a press release.
What are the benefits of press releases?
Here are some of the key benefits of press releases (PR)
If you are looking a quick way to spread the news about your company, or a special event happening with your business, then writing a press release is the best thing to do. This is because it brings a lot of exposure and it’s a great and easy way to share the news with your potential clients.
Instead of contacting people individually or doing a mass postal mailing, which can be expensive, add the press release to your website, include it in your email newsletter, post it on your blog, insert a copy in outgoing orders, and even tack them on bulletin boards around your community. This can help improve your search engine rankings.
A PR keeps your business fresh in the minds of your customers. Use press releases to remind your customers or clients that you are still in business, whether you are announcing a new employee, or even a sale. This gentle reminder may come to them at the perfect time, and they may very well take advantage.
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