- February 22, 2018
- Posted by: admin
It is a set of interactive marketing promotion activities or brand messaging which is done either online (internet and social media) or offline (Television and radio). These activities help an individual or organization reach its target audience and achieve its business and financial objectives. Here, we are just focusing on online digital marketing, i.e. SEO, SMO, SMM, and SEM
SEO (Search Engine Optimization)
SEO stands for Search Engine Optimization. It’s all about getting more visitors to a website by making it more “search engine friendly”. If you want to get as many visitors to your website as possible then SEO really is important. It helps in increasing a company’s visibility in the internet and this can lead to sales.
SMM (Social Media Marketing)
SMM involves carrying out marketing on the Internet by implementing different strategies to enable you to achieve marketing communication and branding goals. It helps in increasing brand awareness which is established among your client base as many people visit your website viewing your business name, logo and links to your site.
SMO (Social Media Optimization)
SMO helps in augmenting the fame and status of websites via medias like online communities. Websites gain recognition via social networking sites like Facebook, Twitter etc and this helps in creating images in the minds of clients.
SEM (Search Engine Marketing)
SEM is designed to promote your business and increase how many people will visit your website. It is accomplished by paying to advertise your site through search engines. Usually the more money you are willing to pay, the faster your site will appear on search engine results.
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